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Fred Keeton is Vice President of External Affairs and Chief Diversity Officer for Caesars Entertainment Corporation, the world’s largest gaming-entertainment company. He oversees operationalizing diversity and inclusion (D&I) in Human Resources, Supplier Sourcing, Community Reinvestment, Design and Construction, Marketing, Innovation and Continuous Improvement. He leads Caesars’ senior executive team in applying cognitive diversity to drive business outcomes through Diverse by Design (DbyD) Teams. In 1975, Keeton began his career with Allstate Insurance Company, and concurrently attended Jackson State University in Jackson, Mississippi working towards a 1979 bachelors of Science degree in political science. He has worked in progressively advanced corporate and operational roles over the past 31 years.
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