Triple-I’s new “Life of a Billboard Attorney” consumer awareness campaign aims to highlight the added costs of aggressive attorney involvement, and show how, in many cases, such involvement leaves claimants with less money than they expected.
The campaign, according to Triple-I, features a three-part video series following an insurance claim from different perspectives to illustrate how aggressive attorney involvement and third-party litigation funding can delay the claims process, decrease settlement amounts, and increase costs for all consumers.
The ads also direct viewers to Triple-I’s www.StopLegalSystemAbuse.org, where visitors can watch the full series and dive into facts and figures about legal services advertising spending, the costs of legal system abuse, and what consumers can do to be more aware.
One feature of the ads is pointing out that the insurance company and its claims representatives are a phone call away ready to assist when a claim happens. But the ads note that aggressive billboard and television advertisements aim to inject attorney involvement as soon as possible with promises of large payouts that often exceed reality.
Another key feature of the website and campaign is to drive home the true costs to the system as a whole, and how that impacts the legal system, businesses, and idividuals. Triple-I hightlights a recent report from the U.S. Chamber of Commerce Institute for Legal Reform showing that legal system abuse costs each American household $4,900 per year.
“Legal system abuse, or ‘legalized fraud,’ is an epidemic plaguing American consumers and increasing insurance costs for everyone,” said Sean Kevelighan, CEO, Triple-I. “Higher litigation costs ripple through the economy and ultimately affect what American families pay for insurance, goods and services. With this campaign, we hope to make the connection that billboard attorneys and their ads are not just annoying; they are the problem. Together, through legal reform, we can solve it.”
Triple-I and CLM are both affiliated with The Institutes.