Looking for Success
Most know WeGoLook supplies on-demand inspection services for insurance claims, but that’s not how the company began. Roberson said she had a friend who was interested in purchasing a high-end projector on eBay, but thought the seller was suspect and wished he had someone who could take a look in person. When no results came up for a service like that, Roberson created it herself in 2010, later selling a majority stake to Crawford & Co in 2017, completely exiting the company in 2020.
“Don’t trip over a dollar trying to pick up a dime.”
Roberson, emphasizing the importance of a claims-handling philosophy that realizes prompt settlements cannot be delayed by less-meaningful quality-control efforts.
Startup Queen
Roberson has a long list of successes, but her favorite was her first unofficial startup. After being transferred to Mississippi for work, she took her son out to look at Christmas lights, but had little luck. Over the next year, she raised money, worked with the local trade school, and even used labor from the city jail to establish the Festival of Lights near the Tombigbee River. She grew the event every year, later adding hundreds of figurines, fireworks, and even a boat parade.
“I faced it much like I face work projects: in stages, and with patience.”
Roberson, sharing how she dealt with being diagnosed with two types of breast cancer a year ago. She underwent a double mastectomy, chemotherapy, hair loss, reconstruction, and a post-surgical infection.
Future of Claims
In her current role, Roberson is working on the development of ecosystems, which she says is the future of claims. She says it involves multiple claims-handling services at one access point; comprehensive systems that build response options and reduce the number of proprietary systems. These ecosystems come equipped with plug-and-play APIs so service access is transparent to the user, she says.
“I love my family, my dogs, music, traveling, sangria, and playing cards. But my kiddos are my whole world.”
Roberson, on what matters most to her outside the office.